Never Run Out of Email to Send Your Subscribers

If you’re in the marketing world, you’ve probably heard that there are three types of traffic.

1) Traffic You Influence — This is traffic you don’t control but can manipulate or get access to. You can think Medium or any type of blog, YouTube, or social media platform.

2) Traffic You Rent — This is the traffic you pay to get access to. Social media advertising platforms or Google Adwords are examples of this.

3) Traffic You Own — This is your email list. You can email your subscribers what you want…